Approach and services
Communication with a strategic plan
I use the following process to measure, understand and shape your communication needs.
prepare
evaluate
create
connect
PREPARE
Define the strategy
Preparation is the key to meet your communications objectives. Whether you choose me to implement your complete strategy or look for a training to prepare your internal team to execute it, together we will reach your goals!
SERVICES
- Communications strategy;
- Strategic advice;
- Free publicity training;
- Messaging workshop;
- Media training.
CREATE
Create value
Today’s complex (social) media landscape makes it crucial to get the right message to the right customer across at the right time. With a solid content strategy in place you get meaningful, engaging and sustainable stories to inspire, educate and engage with your audiences.
SERVICES
- Content strategy & planning;
- Press releases;
- Blogs and articles;
- Whitepapers;
- Customer cases;
- Video production.
ENGAGE
Engage with your audience
ENGAGE A positive relationship with media and influencers can make all the difference for your organization. A good relationship with them is crucial because they have a tremendous influence in building perceptions around key trends, organizations and the issues that impact them.
To tell your story, it's important that it´s not only valuable for you but also for media and influencers. I can identify your key media and influencers, define your unique story, find opportunities and bring you in contact with them. To achieve maximum impact, I will use an integrated strategy by incorporating earned, owned and paid media.
SERVICES
- Media-, influencer- and stakeholder relations;
- Brand & product launches;
- (Press) events;
- Product review programs;
- Newsjacking;
- Social media management.
EVALUATE
Measure and evaluate
It is important to evaluate your communication campaign and measure your activities to ensure that they are effective. Evaluation enables you to demonstrate your program’s success and progress. It will also help to understand your audiences, media or competitors better. This way you can identify areas for improvement and realize your goals more efficiently. That's why I offer tailored reports and analyses to evaluate your investments and communication efforts.
SERVICES
- (Social) media reports;
- Measuring en monitoring (social) media
- Media audits;
- Stakeholder analysis;
- (Digital) audience insights;
- (Online) competitor analysis.
- Newsjacking;
- Social media management.
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